NLP的商業運用(Business Applications of NLP)

NLP的商業運用(Business Applications of NLP)

NLP最初是通過模仿傑出精神治療醫師的共同認知、語言和行為模式被開發出來的。這些醫師包括Fritz Perls(完形治療),Virginia Satir(家庭治療)以及Milton Erickson(催眠術療法)。

乍看一眼,以傑出治療專家的互動技巧為基礎的模式看起來和商業領域毫不相關。但是,當你思考對人類自然的瞭解,在治療方面影響某人行為所需的感知和動機時,你會意識到在傑出治療專家的技巧和優秀領導者、管理者的技巧之間,有很多領域是相互重疊的。不管重疊的程度如何,提取傑出治療專家的有意義的治療行為所用的模仿原理也可以用來找出優秀領導者的行為、心理和語言模式。

NLP被廣泛的應用於研究工作——心理策略,語言模式和價值觀系統是怎樣影響眾多商業和管理活動的。

這些活動包括交流技巧(Dilts等,1980,McMaster & Grinder, 1981; Dilts, 1983; Yeager, 1985; Eicher,1987; Smith & Hallbom,1988),
銷售技巧(Moine, 1981; Dilts,1982,1983; Bagley & Reese, 1987),
談判技巧(Dilts, 1980,1983; Early,1986; LeBeau,1987),
組織開發和訓練(Dilts,1979; Maron,1979; Gaster,1988; Dilts 1993,1994),
創造性和革新的管理(Dilts & Bonissone,1993),
招募和選擇(Bailey,1984)以及領導才能(Pile,1988; Gaster,1988; Dilts,1989,1996)。

 

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